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How Important are Reviews?

I'm getting ready to do a soft launch of my ecommerce website on Shopify and I want to build social proof on the individual listings. However, the only way to offer the option of leaving a review (star rating or stars + written review) means that people will see that there are no reviews for any products on the website, which could cause potential customers to be suspicious and decide not to purchase. Is it better in the long run to a) offer the option, so that eventually the products will gain reviews, or b) to remove the option altogether but not have any ratings/reviews at all?

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submitted by /u/memezplzz
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