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A tip for e-merchants 👉 Video Ads ≠ On-site Videos

Spent my weekend analyzing video types published by our users with Vidjet. Here is what I found out👇

Your Facebook Ads videos won’t work on your website. ❌

Each video type should be used at a certain moment of your customer journey.

Something needs to be clear: Video Ads ≠ On-site Videos❗️

Also called ‘media buying’, video ads are designed to bring traffic to your store.

On-site videos work towards creating a relationship of trust with your visitors. 🤝

For example, an animation video on a product page doesn’t work as well as an authentic video showing people using the product.

The animation video is watched less than 40% of its duration, while the authentic video reaches 75+%. 📈

Important note: this analysis was performed on a sample of 100 short videos, between 15 and 55 seconds.

PS: I made an infography. DM me and I'll send it over! ✌️

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