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BI Analitycs question in Ecom

Okey. So on the 1/03/2021, my ad investment was 129k, my conversion rate was 2.71%, and had 34k clicks to my web. On the 5/04/2021 my ad investment was 129k, my conversion rate was 0.14% and had 40k clicks. Yet on the 31 I sold more through ads than on the 5th. Other than this being people who bought, buying I higher ticket, is there another factor that could influence on this outcome?

submitted by /u/redman334
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