Google ads strategy for a product people aren’t searching for?

Hope this makes sense… any advice or resources for getting going in a totally new market?

As in, promoting a solution to a problem that people currently aren’t searching for. Mainly because it’s accepted as an inconvenient reality.

I’m coming to the conclusion search isn’t an appropriate channel for me at the moment. Looking at past performance google is serving ads to search terms that are way off, despite my best efforts.

submitted by /u/Good_Consumer
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