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12 Tools for YouTube Search Optimization

YouTube is the second most visited website, after Google. Success on YouTube requires compelling videos (i.e., stunning visuals, correct length). But it’s equally important to optimize your YouTube video content for better visibility and improve search rankings. Fortunately, there’s a variety of free and premium tools to help.

Here is a list of tools to optimize your video content on YouTube. There are tools for keyword research, performance testing, search tracking, bulk processing, and more.

YouTube Analytics

YouTube Analytics is the first stop for analyzing and optimizing your YouTube video performance. Monitor your channels, videos, and claimed content. See how many people watch your channel and the top few videos with estimated real-time views. Get reports on watch time, as higher times are likely to show up higher in search results and recommendations. See how viewers respond to your videos with comments, shares, clicks, and playlist selections. Price: Free.

TubeBuddy

TubeBuddy home page

TubeBuddy

TubeBuddy is a browser extension that adds a layer of features directly on top of YouTube’s website. Access the video “SEO Tools” to help improve your YouTube search ranking with optimized tags, titles, and descriptions. Use its productivity tools and get insights into YouTube’s best practices, bulk processing, and research and promotion tools. Optimize your thumbnails with simplified A/B testing. Find out when people are talking about you on YouTube with Brand Alerts. Price: Basic is free. Premium plans start at $7.20 per month.

VidIQ

Home page of VidIQ

VidIQ

VidIQ is a chrome extension that provides optimization data to improve your video performance, subscriber engagement, and promotion opportunities. Get VidIQ scores that predict the likelihood of promotion in related videos, search, and recommended videos. Use the channel audit tool to see how your content is performing and what issues need attention. Measure video momentum with the Velocity tool, and monitor your competitors with the VidIQ Competitors tool. Boost a video for keyword suggestions for title, description, and tags. Price: Basic is free. Premium plans start at $7.50 per month.

YTCockpit

Home page YTCockpit

YTCockpit

YTCockpit is a tool for YouTube keyword research. Find keywords with high search volume. See how easy or difficult it is to rank for those keywords depending on the existing competition. Plan your content and your tagging according to keywords that people are already searching for. Analyze hundreds of videos per minute, and gather data from YouTube Suggest and Google Ads. Price: Plans start at $19 per month.

Rival IQ

Home page Rival IQ

Rival IQ

Rival IQ is a platform for competitive benchmarking to ensure your video content is outperforming your competitors. See where you stack up against other brand channels and monitor the competition’s changes with custom alerts. Find out what’s working for your competitors to set relevant, achievable goals. Access full YouTube stats such as engagement rates, post times, and views. Segment with custom tags your YouTube content by theme, product, content, and more. Use tags to track your influencer marketing campaign metrics, including video frequency, views, and engagement. Price: Plans start at $199 per month to track five companies.

Canva

Home page Canva

Canva

Canva is an online design and publishing tool. Use it to create dynamic thumbnails for your videos. Find YouTube thumbnail templates for food, music, beauty, travel, tutorials, and more. Access Canva’s library of images, and use the animation feature to make your thumbnail stand out. Upload your own images or artwork, experiment with layout, rearrange elements and customize as you see fit. Price: Free.

Ahrefs Keywords Explorer

Home page of Ahrefs Keywords Explorer

Ahrefs Keywords Explorer

Ahrefs Keywords Explorer is a tool for generating keyword ideas. Use Ahrefs’ YouTube Keyword Tool to research keywords people are searching for. The tool shows reliable search volumes for any keyword. Filter results by search volume, word count, clicks, clicks per search, return rate, and more. Price: Plans start at $99 per month.

YTRank

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YTRank

YTRank is a simple web-based tool to find the ranking of any YouTube video for a specified keyword search. Just enter the subject YouTube video URL, and then enter up to six keywords. Price: Free.

Keyword Tool

Home page of Keyword Tool

Keyword Tool

Keyword Tool for YouTube provides over 750 titles, tags, hashtags, and long-tail keywords from YouTube autocomplete. To make keyword suggestions more relevant, localize results to all countries and languages supported by YouTube. Pro version provides search volume estimates, cost-per-click, and Google Ads competition data. Price: Free. Pro plans start at $69 per month.

TagsYouTube

Home page of TagsYouTube

TagsYouTube

TagsYouTube provides a set of tools to help find ideas, optimize content, and track performance. Run the Channel Audit for an in-depth overview of the performance of your YouTube channel and videos. Use the Tag Extractor and Hashtag Generator to identify important keywords. Use the Title Generator and Description Generator to develop optimized text. Price: Free.

Morningfame

Home page of Morningfame

Morningfame

Morningfame provides an expert, guided process to optimizing your videos. Review comparisons between your channel and others of similar size, to add context to your statistics and suggestions for improvement. Find out what’s working, what’s not. Repeat the successes, and try new tactics on the rest. Price: Plans start at $4.90 per month.

Social Blade

Home page of Social Blade

Social Blade

Social Blade is an analytics tool for YouTube, Twitch, Instagram, and Twitter. Access Social Blade’s database of global analytics for content creators, live-streamers, and brands. Spy on your competitors, monitoring any channel’s monthly views, subscribers, and earnings. Get video rankings, and learn the basics on how to build subscribers. Grow your channel with insights from YouTube-certified experts. Find influencers to collaborate with through the query builder. Price: Basic is free. Premium plans start at $3.99 per month.

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