Struggling to make sales

I've started my store this month, and have been running targeted ads on both google and Instagram. Even yesterday I had a promo for 20% off (with this discount I break even, I dont even profit) and spend something like £70 on a campaign to get traffic but didn't get any sales, despite people adding to cart.
Can I get some help or advice. Is my product or website not interesting enough?

submitted by /u/vanqu1sh2k
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