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Anyone here actually making a positive return through FB/Instagram ads?

My partner and I launched OnlySalt.co last June. Since then it's been an uphill battle finding customers.

We put a decent effort into digital ads (namely FB & Instagram), even brought on a marketing studio to handle things, but was getting a CAC of ~$40 with absolutely 0 indication that we'd see a positive return in the future unless we maybe spent tens of thousands of dollars experimenting.

Became a little skeptical about FB ads as a whole so I reached out to a couple VC backed DTC founders to hear their experiences, and coincidentally each of them said something along the lines of unless you've got a few hundred thousand dollars in a marketing budget you realistically have a very, very small chance of hitting an overall CAC through FB ads that's sustainable. A couple of them even said they still don't see a positive return but are in it just for the brand awareness & fits in to their long term exit plans.

I'm not saying FB ads don't work at all, just saying that everything keeps hinting that only a very small minority of brands must actually see a positive return. Maybe the market's too saturated, maybe FB's algorithm is out of wack these days, or most brands are doing it wrong, who knows.

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Would love to hear from this subreddit – anyone here making a sustainable return through FB ads and willing to share their experience?

submitted by /u/spetri3658
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