Looking for feedback on my store. Very low conversion rate on google / FB Ads

Hello. Looking for any constructive feedback on how I can improve my conversion rate.

I’ll also note that the Home page is being redesigned currently to highlight the quality of the jewelry and the brand,

Currently my ads are landing on collection pages for relevant keywords on google, and a “shop all” type collection on Facebook ads. Down here..

I’m getting clicks and decent CTR but most potential customers won’t even click onto a product itself.

For the sales and reviews I have been getting, customers love the product(s) it seems, but I’m just having a hard time getting consistency

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