Hello all, quick question here. My business partner and I started an online clothing brand about half a year ago now and sales have been decent off the start (we have a popular brand ambassador) but what we're wondering about is our profitability and whether it seems healthy or if we should work on some things.
Currently, we seem to be running at around a 30% net profit of our sales (this includes fulfillment costs, shipping costs (we offer free shipping at $50+), ad spend, Shopify monthly costs, and COGS). This does not account for any spending beyond that (photography, web development costs, etc). For others in the e-com clothing space, do you think this is a reasonable net margin, or should we be shooting for higher? Thanks!