My dad has been running a small footwear factory for decades. He and his employees pride themselves with making actual locally-made high-quality leather shoes, none of that China stuff.
With Covid last year, he had to pivot from brick-and-mortar sales to online selling, and his numbers so far are abysmal. He's selling his shoes at an Amazon-like major marketplace in a third-world country, and those marketplaces are a rigged game, as I'm sure you all know.
I want to help him out. I am setting up a simple Woocommerce store and doing some keyword research for PPC directly to product pages. But other than that, what would you do if you were me?
Appreciate your help!