Small footwear shop. Best marketing strategy?

Hi folks,

My dad has been running a small footwear factory for decades. He and his employees pride themselves with making actual locally-made high-quality leather shoes, none of that China stuff.

With Covid last year, he had to pivot from brick-and-mortar sales to online selling, and his numbers so far are abysmal. He's selling his shoes at an Amazon-like major marketplace in a third-world country, and those marketplaces are a rigged game, as I'm sure you all know.

I want to help him out. I am setting up a simple Woocommerce store and doing some keyword research for PPC directly to product pages. But other than that, what would you do if you were me?

Appreciate your help!

submitted by /u/vl4der
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