I have a head-scratcher here.
My client’s sales funnel currently looks like this:
Add to cart – 3.4K Initiate checkout – 1.6k Purchase – 642
What could have caused 1000 people to start but not finish a checkout?
The shipping cost is £3.50, or free if you spend £30.
Aside from a technical issue, I can’t think what else might be causing this.
The website is on Squarespace, is anyone familiar with any technical issues on the checkout with Squarespace?
I am totally stuck so any thoughts and comments would be most welcome!