How to grow online presence in 2021

I am researching the most effective ways of increasing my online presence. Some places say that blogging is dead and ineffective whilst others say it’s still very worth it. Some places also say that growing an Instagram page is very hard, if not pointless, in 2021, whilst others say it is still effective. Is it possible to grow a blog and instagram page in 2021, or are there other more effective ways to grow online presence?

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