3x Sales in One Year: Lounge Underwear’s Story of Building a Multi-Million Industry Disruptor

Dan and Mel Marsden of Lounge Underwear. With nowhere to go last year, many of us found ourselves lounging around at home—in Lounge Underwear.

The UK-based direct to consumer giant just closed out a banner year: they earned $19 million in sales, a 3X increase from the year before, and quadrupled their team to 80 employees. In this episode of Shopify Masters, we chat with the life and business partners behind Lounge, Dan and Mel Marsden, to learn how they created a brand beloved by influencers, and how they are incorporating sustainability and inclusivity into their day to day operations.


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