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Conversion rates by industry and channel?

I am working on a friend’s clothing store and another’s gym sites. In digging into their analytics, I started to wonder what industry standard conversion rates were broken out by channel. I haven’t been able to find anything current and with good citations from where the data came from.

Does anyone know if there is a site with current conversion rates broken out by industry and channel?

If not I’m happy to build a Google form to crowdsource this as a community tool. Before I went off and built something figured it was worth asking first.

Thank you!

submitted by /u/emilepetrone
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