I started a supplement company a couple of months ago but I'm struggling to get regular sales.
I was running Facebook & IG ads but the CPC was $8. We spent nearly $500+ in 2 weeks and 0 sales.
We've also been running Google shopping ads but our ROAS has been 0.23 and spend $1000+. That's driving clicks and some add to carts but few sales.
We are focussing on other channels (email/social/content) but I feel like something is wrong with the product page or checkout process and I can't figure it out.
I don't believe product price is an issue because many higher-priced competitors seem to be selling. We use a high-quality ingredient and are sustainability-driven.
Does anyone have any advice or criticism?
The website is calgee.com