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Shopify store – low sales from Paid

I started a supplement company a couple of months ago but I'm struggling to get regular sales.

I was running Facebook & IG ads but the CPC was $8. We spent nearly $500+ in 2 weeks and 0 sales.

We've also been running Google shopping ads but our ROAS has been 0.23 and spend $1000+. That's driving clicks and some add to carts but few sales.

We are focussing on other channels (email/social/content) but I feel like something is wrong with the product page or checkout process and I can't figure it out.

I don't believe product price is an issue because many higher-priced competitors seem to be selling. We use a high-quality ingredient and are sustainability-driven.

Does anyone have any advice or criticism?

The website is calgee.com

submitted by /u/prateek07
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