There has to be another way to increase sales than the usual tips… increase traffic, CRO, discounts, pay shipping costs…
I see on Betalist a bunch of companies creating on-site video for chatting with customers, but who has the staff numbers for that?
I think email is still a huge income stream, but it defo needs the right person to organize, write and set up the autoresponder.
Integration marketing will continue to play a bigger role, but that's not something peeps are willing to share and probably won't work for most.
There's a whole bunch of plugins on Shopify that offer weird and wonderful stuff, but I dunno…
I think most ecomm focus on the wrong problem.
So what is the right problem?
Relationships with customers, more intimacy..?
What do you think?