Consumers miss feeling connected to brands and to each other in real life. If you’ve been thinking about adding a physical presence to your online business but are put off by the cost and commitment, a pop-up shop could be the solution for you. In this post, we’ll explore why now is the time to test the retail waters, as well as offer a step-by-step guide for launching, marketing, and evaluating the success of your pop-up shop.
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