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How to develop a go-to market strategy for ecommerce in covid time

How do you ideate and find the right sources to develop a go-to market strategy in covid time for a brand who has been offline since it's inception (about 30 years now)

I've been doing Facebook ads as a freelancer for 2 years which helped me secure a job in a marketing agency. Now I've been assigned this project for which I'm not sure how to go by as this is something I'm doing for the first time. I've handled Facebook ads and generated good ROAS as a freelancer but developing a complete go to market strategy is something new and feels overwhelming

Please help me with this

submitted by /u/_lucid_dreamer_
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