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How to make ebay listings visible internationally?

Recently started selling on ebay.co.uk, offering worldwide shipping, but checking various ebay sites (e.g. France, Germany, Australia), my listing does not come up in the search, except when I specifically enable the "worldwide" filter. However, I don't believe many users use this filter and if it an item is not listed in the general search, 99 times out of 100 it will not be found.

At the same time, I can see my international competitors' listings on the different ebay sites (e.g. seller from UK visible on ebay Australia).

How can I have items visible in the main search? Is the only option to list separately on each ebay site? How are my competitors' listings visible on the different sites?

Thanks

submitted by /u/tlass1
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