As most of us know, the 14.5 IOS update for Apple prompted that it will ask users from now on to track their activities on an app basis (ATT policy). In result, it made a lot of drop shippers tank their ROAS on ad's .Now this is not the end of the world, just a very annoying roadblock on the way to success.
Google announces that due to this it will no longer use IDFA ( Identifiers for Advertisers ).That means that sadly all forms of interest based advertisement will still tank. However, I've read that Google search ad's will not be affected by this. Is this true? It is a start I guess.
For now it is a waiting game I suppose What are your thoughts?