- Always design ads for sound off
85% of videos are watched without sound. If you are not optimizing your video’s with sound-off you are missing out.
- Be native for the platform
Don’t make it look like an ad. Make it really engaging, UGC works really well. People are not on Facebook/IG looking for ads, they are on the platform to see what other people are up to, so being organic with your ads works really well for us.
- Be attention grabbing
You need to capture the attention in the first 2s, people are scrolling quick trough feed/stories. They decide in a split second if they will watch or keep scrolling, the hook needs to come quick en be really attention grabbing.
- Tell them what to do
Tell the user exactly what you want him/her to do. People need to be told the next step is to “shop now / learn more” otherwise they probably will keep on scrolling. Make the process super simple.
- Always be testing
Everyone reacts to things different, so testing is the key to success.
What are things worth testing; primary copy, headlines, descriptions, thumbnails, text overlays, hooks etc 😉