I’m trying to understand the data collected on my fb ads campaigns. I want to focus my adspend on what works and was looking where my ads were shown that resulted in a conversion. Charts->Placement.
However, I can see the reach but all conversions are in a different tab called “Uncategorised”
Also, is there any way of seeing where the conversion came from? (Fb story, insta story, etc?)
Thank you 🙏