FB Ads – Reading Results?

Hello everyone,

I’m trying to understand the data collected on my fb ads campaigns. I want to focus my adspend on what works and was looking where my ads were shown that resulted in a conversion. Charts->Placement.

However, I can see the reach but all conversions are in a different tab called “Uncategorised” -photo

Also, is there any way of seeing where the conversion came from? (Fb story, insta story, etc?)

Thank you 🙏

submitted by /u/georgex96
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