Hello everyone, I hope someone could tell me something about adsets and ads in general. So I’m 19 yrs old at this moment, and back in 2020 when I got 18 I started my onlineshop. I did a bunch of research, and actually did run the ads. The website was not perfectly optimized, but it was okay so far.
I started with facebook ads, because I thought they would be more profitable as I could go onto google ads later on. I set a maximum of adspent per day to 10€ and I had two adsets. But, after around one week, I stopped them, because I saw how much money a few impressions cost, and did not continue to build my online shop.
In the last few weeks, I kinda regretted that decision. Because, in the beginning you have to invest, and advertisement isn’t cheap. Also, with a max. of 10€ per day or if I turn the ads off after one week there wouldn’t be any success. There could be, but the chances aren’t that high, because the pixel also hasn’t collected enough data.
I think, the product that I had was quite good. I could reopen the shop, the domain and the shop included the catalogue can be easily recovered. But now, I have a few questions:
Are facebook ads at the beginning really that good, or do you recommend google ads?
How long, with how much adspent per day the ads should be online, till I know, if I should continue advertising or not? Or till, optimizing adsets?
what would be your recommended adspent that should be set per day?
Ads should be emotional, but I don’t think that I’m able, to be so emotional and write good texts in order to get customers. Are there services on fiverr for example?
What should be the profit margin after all? So I searched and looked, and I couldn’t find a website which does offer the same product as I did, in relation to germany. But I wasn’t really quite sure, if I should have priced the product higher, I don’t think so. And the profit margin, was not that high. So maybe, I should even switch the product?
Let’s say the product would fail. What’s the best thing to find a profitable business modell and/or product to continue, with money left of 1,5K?
I know, that Dropshipping isn’t something I wanna do. Too much paypal claims, too much customers which don’t trust you because of the shipping time etc etc etc.
I would be okay with, putting 2K in such a project again. I could do even more, but I don’t wanna put my stress level too high up with that much money invested.