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Recently cut a customer off after a year of buying products and then complaining about them on the internet. Right or wrong thing to do?

I had a customer who over the course of the past year has spent relatively little money on my website and loves to write up reviews and complain about everything they do buy. I've offered full refunds/returns numerous times and have repeatedly been denied. I decided to cut this customer off by cancelling their last order. Why bother selling to someone who A) brings very little business and B) always has a complaint? If you are clearly not happy with my products why would you keep buying them only to write negative reviews about them online?

What's your opinion on this situation and have you ever cut someone off from your website?

submitted by /u/dr000py
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