My business has finally reached the maximum growth I'm willing to have on third-party websites (Etsy, Amazon, etc). I'm currently working towards directing my sales to my own domain but am really struggling to find an SEO expert that I trust.
My knowledge is limited when it comes to SEO and although I'm reading through articles every morning, I'm having a hard time going with any of the SEO "experts" or agencies that I've interviewed.
The best agency I found gave me a really detailed proposal, and I was almost ready to work with them, but one of their big methods is using paid backlinking which seems to be a no-go in Google's webmaster guidelines.
I'm really lost and exhausted trying to sort through everything. Any advice?