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How to test the effect of pricing?

Hi there,

Do any of you have strategies for testing pricing? We have a product that retails for about ~$220 but we can lower it to ~$150. I want to see if lowering the price increases our conversion rate / lowers our CAC. This feels tricky to test since customers don't generally purchase on their first visit, so the price they see needs to be maintained when they return. Are there any apps out there that can help with this?

Thanks.

submitted by /u/valentwinka
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