Personally, the only ads that seem to work on me are podcast ads. I don't surf the web as much as I did back in the day. I use the internet to listen to peoples' voices, and some of these ads just get me.
I understand that podcast ads are paired well with classic google/social ads because no one is really going to your landing page (podcast.com/my-product). I also understand the price/barrier to enter issue. Looking for any info about how things turned out for yall.