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eCommerce Conversion Rate Optimization Guide | 110 Point Checklist!

Hello everyone,

I wanted to give away the 110 Checklist we take our clients through to optimize their site for conversions.

One of the single most important things you can do to your website in optimize for conversions. You can drive millions of visitors to your website but if its not optimized to convert you're never going to make as much money as you could with an optimized website.

Through CRO (Conversion Rate Optimization) I have helped my clients generate an additional $16 million over the last 4 years.

If you have any questions feel free to comment, I do AMA's all the time and I love giving real value to the community. I hope everyone enjoys.

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Table of Contents:

#1. Ecommerce Conversion Optimization Across the Board

#2 Checklist for Optimizing the Home Page of an Ecommerce Site

#3. Optimization of Product Categories

#4. Ecommerce Product Page Optimization Checklist

  1. Optimization of the shopping cart

#6. Optimizing the Ecommerce Checkout

#7 Account Dashboard CRO

#8. Checklist for Optimizing Your Ecommerce Thank You

#1. Ecommerce Conversion Optimization Across the Board

Let's look at some sitewide aspects on your ecommerce site to see whether they're preventing conversions. Dropdown menus, supernav dropdown menus, navigation order, links and copy, visual cues, value proposition, dropdown or model shopping cart will all be covered. Site-wide search, related items, header and footer material, channel-specific pages and elements, modals for email collecting and discounts, and live chat are all examples of site-wide search. We promised a thorough 110-point ecommerce optimization checklist, so this is a jam-packed part.

1. Adhesive Elements

Items that remain fixed on the screen while the user scrolls up or down are known as sticky elements. The header navigation bar is the most typically sticky page element. It will undoubtedly assist you in navigating your e-commerce site.

Stickied components tend to draw attention away from other page elements, so they can work in your favor or against you. As a result, they should be included in your testing, particularly when it comes to mobile and cross-device testing.

  • Sticky Header and Footer Elements to Consider
  • If you're wondering what to make a sticky element out of, here are a few ideas:
  • Menu at the top of the website
  • Navigation by Direction (Main Shopping Categories)
  • Using the Search Icon or the Search Field
  • View Cart / Add to Cart
  • Subscribe / Live Chat / Call to Call button
  • Symbol of the Business
  • Social Networking

2. Check your dropdown menus for the best e-commerce site navigation.

Dropdown menus are a common feature on ecommerce sites and websites in general. They provide easy access to subcategories and a rapid knowledge of the site's information architecture.

3. Ecommerce Websites with "Supernav" Dropdown Menus

You'll notice that certain dropdown menus extend into enormous fields with additional items and other graphic components if you look at several of the top online merchants. At Conversion Sciences, we call these "supernavs," and they may be a useful tool for emphasizing specific offers, specials, and product categories. They may be tough for a visitor's eyes to decipher, so test them thoroughly.

4. User Experience (UX) of Site Navigation: Hover or Click?

Should the dropdown menus in your ecommerce store open as soon as the user's mouse pointer hovers over them? Should they be activated by a physical click? It may not seem like much of a change, but it's something to look into. They can be a stumbling block to site navigation if implemented incorrectly.

5. Check the order of navigation on menus and sub-menus.

Sub-optimal navigation ordering is one of the most prevalent issues we see. The categories aren't correctly chosen or organized. Menus and menu item layout appear to be haphazard. There's a case to be made for putting the most clicked navigation elements on the left or top of the page. A heatmap report from CrazyEgg, HotJar, ClickTale, and other user and a/b testing tools can help you figure this out.

6. Remember to Include Navigation Links

A lack of apparent navigation connections to popular products or product categories is another major issue we see. Ecommerce stores often include prominent images and headlines on the top page, but forget to put them in the primary menus as well. Redundancy isn't a bad thing, and it's usually a good thing when it comes to your bread and butter products.

7. Modify the Link Copy

Your main navigation conveys what you're selling. Choosing the appropriate terms will assist individuals who will never use your guidance. It's typical to see an increase in conversions but no increase in clicks on the navigation items we're testing while testing navigation language. As a result, the navigation of your ecommerce site is a means of communicating your value proposition and offering.

Examine the wording for each link after ensuring that all of the necessary links are there. Is there a better or more intuitive way to define that category or link heading? Is it possible for you to be more specific? Is it possible to be more general? Is it true that certain categories sell like hotcakes when a consumer reaches the site via the product page, but are rarely clicked on via navigation?

8. Use of visual cues

Visual cues are visual components that direct the viewer's attention in a particular direction. Check to see if your visual clues are working for you instead of against you.

9. Include a value proposition on your ecommerce website.

It's incredible how many ecommerce sites have no obvious value proposition. While building a distinctive value proposition for a store with a lot of products can be tough, that doesn't mean you shouldn't attempt it. Look for strategies to identify your worth and persuade customers to keep purchasing on your site at all times.

Take a look at these 10 value proposition improvements that raised conversions by at least 100%.

  • Quiz on Value Propositions
  • Are you offering the visitor a reason to remain as soon as possible?
  • Are you the lowest, best-quality option, or do you have the most options?
  • Is your return policy or warranty generous?
  • Do you cater to a specific market segment?
  • Have you developed a distinct brand voice?

10. Shopping Cart Modal or Dropdown

What happens when a customer taps the shopping cart icon in the navigation bar? Are they brought directly to the checkout page, or do they get a dropdown or modal window when they click? A dropdown menu may be preferred by customers who want to review their shopping cart. Customers who want to skip to the checkout may be irritated by the extra step. To find out how your visitors are reacting, you'll need to test.

Pro tip: Make sure your cart dropdown or overlay is set up for analytics tracking. It's a step in the buying process.

11. Search over the entire site

The search bar, like navigation dropdowns, is an important aspect of how visitors engage with an ecommerce website. Is it necessary for yours to be larger? Is it necessary to change the written prompt? What role should it play in your design? These are all crucial questions to consider while assessing your overall navigation design.

12. Items that are related to each other based on the user's history

Upselling is a surefire way to boost your average order value. Try recommending similar or alternative products to your visitors. Where and how are you recommending those items?

13. Header Content for an Online Store

If a visitor can't find what she's looking for in the body of a page, she'll go back to the top. A next step should be included in your header.

In the header, there are a few things to think about.

  • Symbol of the Business
  • Proposition of Value

If it's part of your unique value offering, include a return policy.

  • Getting Around
  • Number to Call
  • Look into it.
  • To make a call, simply click here (Mobile)
  • Become a member
  • Chat in real time
  • Cart/Checkout
  • Removal of obstructions
  • Please log in.
  • Promotions / Offers / Specials Across the Board

14. Don't Forget to Conversion-Optimize the Footer Content

Visitors don't notice footer items as much because they're hidden at the bottom of the page. Unless they already know that's where they'll get the information they're looking for. Consider all of the things you'd consider for the header, as well as contact information, privacy policies and DMCA, and social media accounts. Also, have a look at your heatmap reports. You might be shocked at how many people are clicking on your footer.

15. Pages and Elements That Are Dependent on the Channel

A group of influential shoppers recently discussed the retargeting ad strategy of a large fashion company. They were unanimous in their condemnation of ads that promoted a product but directed users to a page where the product was not even visible. Keep the promises you've made to your website visitors.

What can you give visitors that arrive via various traffic channels? Are they taken to channel-specific landing pages? Is dynamic content served to them? This can have a significant impact on your ability to convert users from various channels.

16. Modal for Email Collection

Email subscribers are much more likely than social followers or new visitors to make purchases from your online store. How do you intend to attract new subscribers, is the query. Despite the fact that consumers complain about them, popup modals are incredibly successful at converting visitors into subscribers.

17. Modal Discount

The discount modal is one of the most effective forms of modals for ecommerce sites. Users have already arrived to make purchases. It's a no-brainer to accept a discount. Isn't it getting better by the minute with this 110-point ecommerce conversion optimization checklist?

18. Use the live chat feature

For eCommerce stores, live chat and chatbots have shown to be efficient methods for increasing sales. It can be auto-prompted or available in the Help section, and it's definitely something to test on this ecommerce conversion improvement checklist.

#2 Checklist for Optimizing the Home Page of an Ecommerce Site

Hero Shot No. 19

The hero shot on your homepage is the section above-the-fold that new visitors view first. It's one of your website's most valuable real estate, and split testing it should be a major priority.

20. Are Your Heroes Dynamic or Static?

Should you use dynamic components such as sliders or other moving images in your design? Should the page be static, or should it be dynamic? It's critical to capture people' attention here, but what that attention is drawn to is just as vital.

Carousels that rotate slow down load times and enhance conversion rates only if they are ordered correctly and at the right periods. Large video backgrounds can bog down a page, making it appear slow and inefficient.

21. Header Navigation on the Homepage

While many websites choose to keep their navigation similar throughout their whole site, the homepage is one of the few places where modification might be useful. Because this is the entry point to your company, experimenting with alternative designs and functionality on this page can be advantageous.

22. Value Proposition for the Home Page

It's just as crucial to emphasize your worth throughout the website as it is to do so on the homepage, and even more so in the hero shot. Quality is emphasized by several online stores. Others are more concerned about the cost. Others draw attention to unique deals such as discounts or free shipping. To figure out what works best for your target demographic, you'll have to experiment.

23. Is It Necessary To Include A Video?

Although I have yet to see many examples of promotional films being tried on eCommerce sites, they consistently increase website conversion rates. If you're having trouble distinguishing your brand, this is something to investigate and evaluate. Keep an eye on the load time as it increases.

24. Call To Actions (CTA’s)

Is there a prominent Call to Action (CTA) on your homepage, or a few? If that's the case, what can be done to make them more efficient? Should you get one or more if you don't already have one?

25. Should Popular Products Be Highlighted?

Should you emphasize popular items or products that you want to promote? In what capacity? On what page are you?

26. Should Special Offers Be Highlighted?

If you're running a marketplace promotion, the promotion should be mentioned on your key landing pages. On the homepage, category pages, product pages, and even the cart, you can promote special offers. A modest deals bar, a massive hero shot, or sidebar displays are all options.

27. Are Testimonials Necessary?

On practically every page of the website, testimonials from customers or influencers can create confidence and push the value proposition.

28. Should the Top Categories Be Highlighted?

Should you highlight product categories or specific products? Should they appear in the hero shot or elsewhere on the page?

#3. Optimization of Product Categories

29. Search by Facets

Faceted search allows users to change their selection criteria on the fly, resulting in highly personalized searches. It's worth re-evaluating if you have a vast inventory but no faceted search.

Consider rearranging the faceted search categories in a different order. Experiment with the facet menu's default unrolling of various categories.

31. Navigation in the Sidebar

The use of sidebar navigation can be beneficial or detrimental. While sidebar lists can help a visitor find the things they're looking for, the tyranny of choice can overwhelm a page. On some websites, sidebar navigation can be beneficial, while on others, it might be detrimental. According to our research, it is highly dependent on your website and audience.

32. Change the size of the image

Detailed photos outperform stock manufacturer images in general. The goal of ecommerce design is to make the most of a small amount of space. Is the size of your photographs too small for them to have an impact? Are they very large, concealing other relevant data?

33. CTAs for specific categories are number

Should you simply list your categories or add CTAs to encourage people to enter? Are your category CTAs working for you, or do you think they could be better?

34. Do you want to see your data in a list or in a grid?

Visitors will favor grid layouts over stacked list layouts on category and search results pages. Comparison is simpler with a list structure. Grid layouts allow for a greater number of products to be displayed on a single screen. You might provide a choice to visitors.

35. Is it possible to change the number of rows and columns in a table?

Changing the number of rows or columns on a site with a lot of traffic can have a big influence on your conversion rate. Is it better to have 8 or 3 rows of products?

36. Product Information Category Page

Choosing what to show on category pages is a significant decision that should be subjected to a number of testing. What details about each item should you include? There are nearly infinite alternatives.

  • Images of the Product
  • Title of the product
  • Describe the product
  • the number of stars
  • Cost
  • Optional products
  • Supply and demand
  • Animation vs. video
  • Emblems

Each audience will respond in a unique way.

37. What Kind of Data Should Be Filterable?

Product classification and categorization can be done in a variety of ways. Users may find it tough to search if there aren't enough filters available. You might create unhealthy friction in the browsing experience by providing too many options.

38. Pagination or Endless Scroll?

Do you use endless scroll or do you divide categories with hundreds of possibilities into pages? Although pagination is used by the majority of large merchants, it is not the best option for every eCommerce company.

39. Should Special Badges Be Included?

Editors' picks, top selections for 2019, new releases, and bestsellers, among other things. Should unique badges be included, or should everything be treated the same?

Consider the following suggestions.

  • the most recent
  • Editors' selection
  • Disposal
  • well-known
  • The Most Popular Product
  • Only a few hours left
  • Currently Popular
  • Ships for free
  • You'll save 25%

#4. Ecommerce Product Page Optimization Checklist

40. Product Image (Main)

Your main product image could be the single most significant piece on your product page. Is the product displayed in the best possible light? Is the product of great quality? Is it big enough for you?

41. Add to Cart Button

On the page, where should the Add to Cart or other CTA button be placed? How big do you think it should be? Which color do you think it should be? What should be written in the copy?

42. Placement of Price

What's the best place to put the price? What size and impact should it have? Should you make it look like it's on sale even if it isn't?

43. Product Evaluations and Ratings

As modern consumers place more and more weight on feedback from other consumers, user reviews have become an integral aspect of eCommerce. Do you want to show ratings or reviews? If that's the case, where are you going? How noticeable should they be? Should you only show reviews if they reach a specific number of stars?

44. Product Value Proposition

Should you get straight into the product description or start with a one- or two-sentence value proposition?

45. Return & Shipping Policy

Are your shipping and return policies easy to find or difficult to locate? Do they make users more trusting of your brand or more skeptical? Weak policies can lead to poor conversion rates, especially among first-time clients.

46. Product Sizing Chart

Are you supplying a sizing chart with your product to help potential consumers comprehend its dimensions? Is this improving the user experience? Should you include one if you don't already have one?

47. Success Modal or Cart Navigation?

Does a modal appear when a consumer clicks "Add to Cart," or does it take them off the page and straight to checkout? When making a single purchase, modals tend to make it easier for visitors to continue shopping, whereas direct checkout navigation is more streamlined.

48. Related Item Fields

Are you presenting similar or alternative products to users when they're browsing at a product? This is Amazon's most popular way for boosting cart size.

49. Product Details

We believe that the Product Page should contain all of the information required for a visitor to make a purchase decision. It's worth experimenting with how you'll fit all of this information in the product page.

There are numerous options.

Because visitors are used to scrolling, it may be more convenient to simply list everything, like Amazon does. The question then becomes, in what order should they be performed?

You might be able to get away with using tabs or rollout portions that display content with a single click. Heatmap reports can show you which portions are the most crucial. The most crucial should be set to open by default. Visitors can order sections from top to bottom based on their interests.

It's critical that significant information is available before a user clicks, but it's also critical that non-essential information be accessible without being distracting.

50. More Social Proof

Other forms of social proof can be used on your product pages in addition to reviews. This could include social sharing, presenting the number of customers who have previously purchased the product, and influencer testimonials, among other things. While reviews are common, other methods of social proof may be more effective in your sector.

51. Indicators of Trust Number

Could adding more trust indicators to your product page help you convert more customers?

52. Make a wish list

Customers can tell you exactly what they want by adding items to their wish lists. You should probably add a wishlist option to your website if you don't already have one.

53. Image Thumbnails

It's crucial to look at other photos and the thumbnails that showcase them in addition to the main product image. Do you have enough extra images? Do the image thumbnails effectively display the product? Are they in the most logical sequence?

54. Limited Products

Are there any indications that the product is limited or on the verge of running out? Projecting scarcity on your product page can occasionally enhance the conversion rate, whether it's true or not.

55. Is it in stock or is it out of stock?

Should you include content that indicates if a product is in stock or not?

56. Hover Over Image

Should users be able to examine an image simply hovering their mouse over it, or should they be forced to click?

57. Show the Shipping Time

Should the anticipated shipment time be displayed on the product page or should you wait until the buyer begins the checkout process?

58. Messages for Promotion

Should special offers be displayed on the product page, and if so, where?

5. Optimisation of the shopping cart

59. Checkout Button

Where on the page should the Proceed to Cart or other CTA button be placed? How big do you think it should be? Which color do you think it should be? What should the copy for the CTA say?

60. Do you want to go straight to the checkout page or to the cart page?

Should customers be taken to a cart preview page after clicking on the shopping cart icon, or should they go right to the first page of checkout?

61. Button "Continue Shopping"

On the page, where should the Continue Shopping button be placed? How big do you think it should be? Which color do you think it should be? What should the copy for the CTA say?

62. Validating Discount Codes

What happens if a discount code is entered that isn't valid? Is the automatic validation system bug-free and well-optimized to keep customers interested throughout the checkout process? Have you considered offering a tiny, limited-time discount to users who enter invalid codes to entice them to make a purchase?

63. Product Descriptions

Should product descriptions appear on the cart page? If that's the case, how lengthy should they be?

64. Product Photographs

On the cart page, what size should the product photos be? Where should they be placed on the page? Can you utilize them as a visual indication to direct users' attention to your main call to action?

65. Items to Upsell

Should the shopping cart page include similar items, recently seen products, or other upsell-oriented items? If so, where should they go on the page?

66. Visual Contrast and Hierarchy

It's possible that you've noticed that Amazon's shopping basket page is fairly monochrome. It all appears the same, and while that isn't always a bad thing, it also doesn't direct your attention to anything in particular. Yandy.com's shopping cart, on the other hand, uses contrasting hues and a clear visual hierarchy. The eye is immediately directed to the checkout box in the page's middle-right corner. Which style will suit you the best?

67. Various Payment Options

Are you providing a sufficient number of payment options? Are you informing your customers about the various possibilities you currently offer? Should you, like Yandy.com, make additional payment alternatives evident at the start of the checkout process, or should you reveal them more subtly once payment is processed?

68. Transit Time

Should you publish the projected shipping time on the shopping page or try to sell it here? Is it better to keep it for later in the checkout process?

69. Shipping Charges

Should the shipping cost (or lack thereof) be shown on the cart page or saved for later in the checkout process?

70. Price Exhibit

On the cart page, how should you present product pricing? Is it important to call attention to it? Reduced to the bare minimum? Should discounts be shown alongside the original price?

71. Is it possible to remove the navigation?

One question to consider is where in the checkout process (if at all) navigation options should be deleted. Having a variety of navigation alternatives might be distracting and lead to cart abandonment. Should navigation be removed from the cart page or after customers start the checkout process?

73. Promotions and Coupons

Should consumers be able to submit promo codes and coupons on the cart page or should you wait till the payment processing page or another page in the checkout process to do so?

74. Visual Design of the Cart

Is it possible that a redesign would boost your conversion rate? Are there any sections of your cart page that you don't like? Is your brand reflected in the page design? Is it better to go for a more design-driven approach or a more minimalist approach?

75. Quantity Change Functionality

Should users be able to adjust the number of an item in their cart without leaving the cart page? Including this feature improves the user experience.

76. Multiple CTAs (ninety-sixth)

On your cart page, how many CTAs are there? How many people should there be? Should the same link have several CTAs? Should there be many CTAs? You'll have to experiment to find out.

77. Add to Wishlist

Should users be able to add cart items to their Wishlist directly from the cart page?

#6. Optimizing the Ecommerce Checkout

78. Checkout of Guests

Should all users be required to make an account or may they check out as guests?

79. Check the “Use Billing/Shipping Address” box

The majority of people have a billing address that is the same as their shipping address. The user experience is improved by including an appropriate checkbox that allows them to copy and paste. Most customers now expect this functionality and will be irritated if it isn't provided, possibly to the point of abandoning the checkout process.

81. Estimated delivery time

Should the expected arrival time (ETA) be displayed when the order is placed? If that's the case, there are a variety of alternatives and positions for offering shipping options and displaying the ETA.

82. Validation Errors

Validation errors and the alerts that come with them are an important element of the checkout process. Any faults or sub-optimal elements can reduce your conversion rate drastically. Make sure that error alerts are clear and explicit, so that consumers can quickly enter the right information and complete the checkout process.

83. Take a look at Copywriting

The copywriting used throughout your checkout process is crucial. It's not enough to write something and then forget about it. If you want the best results, you must test.

84. Is it possible to remove the entire site's navigation?

One question to consider is where in the checkout process (if at all) navigation options should be deleted. Having a variety of navigation alternatives might be distracting and lead to cart abandonment. Customers, on the other hand, can be irritated by their removal. You must test before making a call.

85. Prompts for Creating an Account

If account creation is optional, where should guests be prompted to do so? Should you prompt them more than once or only once?

86. Add Indicators of Trust

Is it possible that adding more trust indicators to your checkout process can boost your conversion rate?

87. Add Risk Reversal Indicators

Money return guarantees are available. Return policies are important. Assurance of quality. Consumers are wary of taking risks, especially when they are ordering for the first time from your company. Increasing conversions by emphasizing rules that reduce customer risk is a fantastic method to do it.

88. Remarketing After Abandonment

Do you have a pixel on your checkout page that collects data for remarketing ads? You should if you haven't already.

89. Order Form at Checkout

There are two types of data to acquire from users: essential data that must be collected in order to offer the product, and non-essential data that is useful for segmentation and marketing. The first category is only a matter of fine tuning. How can you make the best request for that information? In the second category, you must strike a balance. How much can you ask for without causing a rift?

90. Checkout with a Single Page vs. a Multipage Checkout

Splitting the checkout process over many pages has been shown to enhance conversions in several cases. Condensing the procedure to one page has been shown to enhance conversions in several cases. You'll have to experiment to see what works best for your audience.

91. Include Progress Tracking

If your checkout process is more than two pages long, letting consumers know where they are in the process and how far they have to go can motivate them to continue with you. This could be in the form of breadcrumbs, a progress bar, or some visual indicator of progress.

92. Do you want a custom checkout or a third-party solution?

It used to be that establishing a top-of-the-line checkout experience required a custom constructed checkout, but that is no longer the case. Nowadays, there are some very high-quality 3rd-party solutions with hundreds of built-in integrations for just about any service or function you can imagine. In fact, if your custom checkout was built more than 5 years ago, you'll almost certainly profit from migrating to a third-party solution.

93. Is It Possible to Have a Separate Checkout Subdomain?

Should your checkout be located at domain.com/checkout or at checkout.domain.com?

94. Is it better to have one column or two columns?

Is there a substantial difference in performance between a single column and a double column checkout?

95. Summary of Sticky Order

Will a sticky order summary improve the customer experience and lead to more conversions?

96. What's Next

At each level of the checkout process, telling visitors what to expect next helps increase trust and prevent desertion. What can you do to improve the way you set expectations during the checkout process?

97. CTA Buttons

We've already discussed CTA buttons, but they're just as vital to evaluate throughout the checkout process as they are elsewhere.

98. Entering the Promotion Code

It's critical that your promo code entry box is easy to find if you're using coupons and discounts in your marketing.

#7 Account Dashboard CRO

99. Order Status

Creating recurring consumers is the goal of practically every online firm. You want customers to return to your site as often as possible, and an active dashboard that gives real-time information on the status of customer orders is one way to make that happen. Do you give your consumers the information they need?

100. Copy That Adds Value

Customer retention starts with the account dashboard. It's where returning clients interact with your site or try to close their account. It's a terrific area to have value-adding copywriting that keeps them on your mailing list. When was the last time you looked at this copy again?

101. CTAs for reordering and upselling

Upselling consumers with unique offers and data-based recommendations is also easy from the dashboard. Is this something you're taking advantage of?

102. Options for Bulk Orders

Would some of your customers buy more if they had the option to place a big order?

103. Default Subscriptions

Are you giving people a clear method to upgrade or adjust their subscription if you're using subscription revenue models? Are you reinforcing the value from your account dashboard, or are you attempting to keep consumers by making cancellation difficult?

#8. Checklist for Optimising Your Ecommerce Thank You Page

104. Include a Survey

Getting a visitor to become a buyer is only the first step. What you do from now on is just as essential, if not more so. Attempting to gather further information about your new customer is one strategy to commence the relationship's next stage with a greater grasp of the customer.

105. Instant Upsell

Is an immediate upsell the most profitable post-purchase option? Will this put off potential customers? This is an ABSOLUTELY REQUIRED TEST. Customers who are in the middle of a purchase may be excellent candidates for an upsell, but upselling can sometimes backfire, so be cautious. TEST IMMEDIATELY.

106. Email Subscription

While customers' email addresses are frequently obtained after checkout, this does not mean they want to receive your communications. Customers will be prepared to receive future emails from you that aren't strictly order related if you follow up with an incentive email signup offer.

107. Encourage social sharing

Certain categories attract highly engaged clients who will gladly tell their friends, family, and followers about their purchase. Are you making it simple for these customers to post about their purchases on social media? Is your open graph data set up appropriately so that auto-click sharing produces visually appealing posts?

108. Account Setup

If you provide guest checkout, the Thank You Page is an excellent place to encourage customers to create an account. Is that the best use of this property for your company?

109. Encourage referrals

Referrals are the most effective marketing channel. If you can convince your customers to recommend your product to their friends and family, you'll almost certainly acquire more consumers. Have you tried using your Thank You Page to entice others to refer you?

110. Email Confirmation

You can do everything you can on the Thank You Page via the confirmation email. Here's a link to our confirmation email article.

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