When running an ecommerce business, something fundamental that we must take into account is to build a solid and effective marketing strategy that helps us achieve the objectives proposed for your business.
On the other hand, COVID-19 is still quite present and is driving people to buy and interact online, so having a good digital strategy and being up to date with all the trends in the ecommerce world is going to be essential.
- Virtual events and online training
Events have always been one of the actions that have allowed companies to connect with many of their potential customers. We must take advantage of the acceleration of the digital transformation brought about by the pandemic, which has created a wide variety of virtual events. Although there is still a long way to go in terms of technical and logistical resources, it is a great opportunity to stay connected to our customers, knowing what they are interested in and what they want while also offering a different experience to what they are used to.
We have all heard the term storytelling, but what about storydoing? Storydoing is an advertising technique, which consists of telling the values and benefits that a brand (an ecommerce in this case) brings to its customers through a series of experiences. To do this, we must be very clear about what we want to convey, what we want to provoke, and what we want to achieve – every strategy seeks a reaction from the consumer. From a business perspective, it will allow us to connect with our audience in a closer and more exciting way and can even have a great impact on social networks.
- Video campaigns for streaming platforms on Google Ads
Platforms such as Netflix, HBO, and Amazon Prime Video have made video on demand a big trend in society; this has also reached the digital marketing world for 2021. Confinement measures around the world have accelerated a change in media consumption, causing an increase in live streaming. For this reason, Google Ads has developed a new TV section within the platform, allowing small advertisers to create video campaigns on streaming platforms. The goal is that each advertiser can find the most useful streaming support to promote their product and attract an audience that could be really promising.
- Loyalty marketing
One of the most useful resources when it comes to customer loyalty is the well-known CRM (Customer Relationship Management), a tool that will help us organize and manage the relationship with our customers, so that it will help us to improve the user experience we were talking about earlier. Taking care of customers is essential for the success of any e-commerce.
- SEO – Search Engine Optimization
SEO includes a series of techniques that allow us to optimize both landing pages and web pages so search engines like Google can get the information in a faster and easier way – positioning us organically in search results.
Endomarketing may be a new term for some of us, but it is important and is something that we should not leave aside. This is a marketing strategy that is developed within the company itself and encompasses a series of processes to engage the team with the company through internal actions, thus achieving a better perception of the company among workers, have a motivated team and achieve increased productivity that will most likely translate into profits. Having a motivated team will ensure that when bad times come, they are the ones who will help our business to get back on its feet.
- Marketing strategy on TikTok
TikTok is one of the social networks that has generated more pull especially among younger audiences. When developing a marketing strategy on this platform, we have to take into account which audience we are going to target. For Generation Z, for example, we must be very creative, original, and active. Before starting a campaign, we recommend that you investigate the app and see all the possibilities offered by this application.
- Email marketing
Email marketing is one of the digital marketing strategies that can be very effective and can help you achieve a good ROI. It also allows you to be more connected with your customers and increase their engagement with the brand. This strategy is usually very common, although it is true that on many occasions, we do not get to its full potential. Let’s see if with these ideas we can get more out of our mailing campaigns
- Google Shopping Smart campaigns
Google Shopping is one of the tools that Google Ads offers, which most benefits produce, something that is very useful especially for small and medium enterprises, which gives them a tool to compete as far as possible against the big fish.
Neuromarketing refers to all the monitoring of the buying process and decision making, in most cases, this buying process is done automatically and unconsciously based on sensations such as smell, sounds, or colors. So, we must study it and take advantage of it to increase as much as the possible conversion of the products we sell from our ecommerce.