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Best ecommerce options for webshop owner with programming experience

I am a (non-web) software developer and I'm building a website for my wife's product which she's about to launch soon. We don't yet know if and how much the product is going to sell. I am wondering if it makes sense to go 'all-in' from the start and self-host the website/store as well as handle the payments using a PSP like Stripe, or if it's better to start using some ecommerce platform like Shopify and eventually self-host depending on volume of sales.

submitted by /u/TheoreticalPerson
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