Startup idea: selling appliances online with a difference.
Just looking for some feedback or validation for this idea.
The biggest issue with modern TVs and appliances is warranty concerns and breakdowns. What if an online retailer included say 2-4 years of breakdown cover with free replacement and factored it into the price but still made it cheaper than if you took a warranty out separately? Would you be more inclined to buy the appliance than if it just included the standard 12 months from a traditional retailer?
Good or stupid idea?