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Idea: selling appliances online with a difference

Startup idea: selling appliances online with a difference.

Just looking for some feedback or validation for this idea.

The biggest issue with modern TVs and appliances is warranty concerns and breakdowns. What if an online retailer included say 2-4 years of breakdown cover with free replacement and factored it into the price but still made it cheaper than if you took a warranty out separately? Would you be more inclined to buy the appliance than if it just included the standard 12 months from a traditional retailer?

Good or stupid idea?

submitted by /u/dillonlawrence0101
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