Tips for email acquisition?

Just started pre-launch marketing and I'm trying to gather emails leading up to launch. I'm having trouble acquiring them at the moment after running ads for two days. I'm getting an average of 30-40 link clicks a day to the website and I have pop ups and email inputs throughout my website.

Could this be a problem with the subscription confirmation? For e.g. customer inputs their email, shopify sends them a subscription confirmation email and they never accept it.

Or am I just doing it wrong?

submitted by /u/Skuxxey
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