Etsy or Shopify/Woo?

Hello! So I was wondering what everyone’s take is on selling on Etsy/Amazon Vs. making your own shop using something like Shopify or Woo.

Is it worth it to use a marketplace like Etsy, which will likely lower your margins, but can potentially give you a lot of traffic?

Or is it better to open your own shop and bring in your own traffic, and likely have higher margins?

Are there more upsides and downsides to consider? All info is appreciated!

Thanks so much!

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