Store has been up for 1 year, low traffic and no sales. Any tips?

Hey everyone! I started an online store last summer selling smoking accessories . I havent really put any money into advertising yet as I dont know how much I should spend, I read that it should be based off your revenue but I have none yet so not sure where to start as a small business. I ran my first instagram add for 4 days and saw a boost in traffic but not many people made it past the landing page. Any advice or recommendations of videos to watch or articles to watch would be greatly appreciated. Thanks!

submitted by /u/SeshSupplyCanada
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