Hey everyone! I started an online store last summer selling smoking accessories www.seshsupply.ca . I havent really put any money into advertising yet as I dont know how much I should spend, I read that it should be based off your revenue but I have none yet so not sure where to start as a small business. I ran my first instagram add for 4 days and saw a boost in traffic but not many people made it past the landing page. Any advice or recommendations of videos to watch or articles to watch would be greatly appreciated. Thanks!