We're looking to extend our dietary supplement brand into retail stores, and we need some help figuring out pricing!
We've already had a number of inquiries from smaller pharmacies and health food stores.
Does anyone have insights as to what the market standard might be?
For example, if our retail price is $30 and it costs us $9 to produce, where should we set the wholesale price? We're thinking $15 or $16. Does that sound reasonable?