I have a hunch that the product might appear novel but the value proposition may be confusing. I could explain it here but I'm wondering if anyone here would understand it from the ad and landing page. This is the ad I'm using: https://www.youtube.com/watch?v=p8TK_P5S6kQ, and this is my ecommerce page that people see after clicking the ad: https://sitch.cards/.
Right now I'm targeting small businesses and freelancers with the ad. Thanks for any advice!