Seems really hard as no matter what I do, it's like 10+ likes per post and I've 210 followers. I hired a photographer to take pics in my niche (not product posts).
For IG to make a difference and using IG to drive traffic to my site, I would need a few tens or hundreds of thousand followers. I've used paid IG promoted posts ($10/post) but get only 1-2 followers max. The reach is pathetic lol.
Also, I see people rave about Pinterest but Pinterest isn't getting me any reach per pin. 0 – 2 views per product pin. facepalm