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Selling Sunshine: How a Former Mortgage Professional Became TikTok’s Plant Mom

Illustration by Islenia Mil depicting "TikTok for business"—a woman holds a vase shaped like the TikTok logo full of plantsPartly Sunny Projects is an online plant business shipping the fruits of California sunshine across the country. The idea sprouted as a diversion from founder Sonja’s stressful job and was watered by the uptick in pandemic-borne hobbies. We picked Sonja’s brain for her takes on quitting a job, starting over, and winning at selling on TikTok.

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