I recently started trying HARO to get my website more backlines (in an ideal world). After numerous emails, I received emails from two reporters that I submitted the pitches to. Both of them asked me to send across product samples before they could feature me in their content, and I wonder if it is common to be asked to send product samples?
A bit of background: the product I'm trying to get featured is worth $99, so for a small business like mine it wouldn't be very cost-efficient to send multiple units to different HARO requests. If product sample is usually needed for HARO requests, do you use any criteria to decide on which reporter(s) to send the sample(s) to? Thanks a lot!