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Charts: 2020 Cross-border Ecommerce Purchases by Country

Advances in technology and logistics have facilitated the growth of cross-border ecommerce sales.  We’ve analyzed data from 2020 for the total retail ecommerce purchases by country versus the amount of cross-border purchases and the percentage of cross-border to the total.

For example, in 2020 U.S. consumers purchased roughly $795 billion in retail goods online. Of those, $270.1 billion were cross-border purchases, representing 34% of the total.  Consumers in China, according to our data, purchased just $34 billion in retail goods from other countries in 2020. We caution, however, that obtaining data on Chinese consumer activity is difficult and often unreliable.

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Next, having established the amount of cross-border purchases by country, we analyzed the top-selling countries for each. For example, the consumers in the U.S. purchased $270.1 billion of cross-border retail goods online in 2020. Of those, 49% came from China-based merchants and 12% from the U.K.

We analyzed eight countries below, showing the top two selling partners for each and their percentage of the total.

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