Coupon and Discount Advice to Encourage Online Sales

Everyone loves a deal, and e-commerce shoppers are no different. Coupons, discounts, and other offers can draw in new customers and build loyalty with existing ones. In fact, according to recent survey by Vericast, 83 percent of consumers bought at least one item in the last six months — and 62 percent shopped with a brand for the first time — because of a coupon or discount.

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