MINISO after COVID-19: Open to Online Business, Stall Economy and Embracing IP for Toys

Chinese variety brand retailer MINISO has released its Q3 F2021 financial report, indicating the company is back on its feet. In the first quarter of 2021, the company generated total revenue of CNY 2.22 billion, reporting an increase of 45% YoY that was mainly driven by its operations in China (domestic operation). The income is tied to the same period in 2019. The company's operating profit margin and adjusted net profit margin bounced back to pre-pandemic levels during this quarter, indicating that the company has resumed normal business operations. Nevertheless, there are some post-COVID challenges that the company is encountering at the moment.

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