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Help with Audience insights on FB ad manager

Hey all, So I just started a new ecommerce store and I've been doing some research on ad targeting try to get more traffic to my page. problem, is, every article and tutorial I find online has a different looking version of the "audience insights" tool to mine. On the tutorials, I see way more tabs and options whereas all I can do is create an audience and try to guess at the best interests. Is there some setting I need to change to fix this?

submitted by /u/ElectricGelato
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