So I have been in business about a year now. The site was built by me and I am not the most creative person (but needed a storefront where people could purchase items). My sales are “ok” and I rely 100% on organic traffic through SERP (although I started an ad campaign this week on goggle which I am already regretting at $3+ CPC). I want a more professional look but this is where I am at at the moment. This is “in line” with competitors I would say as most of them are actually established years ago (and their sites usually reflect that). Just looking for honest feedback to consider while the wife and kids and I are on holiday this weekend. Thanks!