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Facebook algorithms favor new assets. Here’s proof

I duplicated on our best performing adset for a brand. In the past 3 days, we have spent $177.58 on that ad and gotten purchases of $7,273 so far. The ROAS is currently at 40.96

I duplicated two more ad sets and we’ve already gotten two sales from one of those ad sets.

Still observing and seeing how it pans out. Apparently the algorithms favour new ad sets. Facebook ads can be exciting 🙂

If you have ad sets that are performing very well, duplicate them. It’s a safer scaling strategy than scaling ad spend.

Open to answering questions if you have

submitted by /u/speak2klein
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