My brother and I launched a new fresh-cooked dog food brand that's local to Southern California (Socal Dog Kitchen). This is a new version of an older brand that we're shutting down (the older one was San Diego Dog Kitchen). We think that the new brand should be a LOT more appealing to our potential customers… but our conversion rate is about 1/5 of what it was on the old one!
A couple more details:
– We get most of our traffic via facebook and IG ads. We did the same for the old brand, and targeting+spend were similar.
– The food is "fresh cooked" food– similar to Just Food for Dogs, The Farmer's Dog, etc. Our prices are the same or a bit cheaper than competitors.
Any and all suggestions for how we can improve would be VERY appreciated! Thanks for your time ✌️