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The Major Shift in Influencer Marketing

Josh Zhang is the Founder and CEO of Gainfluence.com, an influencer marketing agency that is home to some of the best-looking and smartest creators and entrepreneurs in Los Angeles. Josh started Gainfluence while working full-time at Dropbox to provide affordable creatives for every stage of the entrepreneurial journey by partnering with the hottest direct-to-consumer brands.

In this episode, we talk about where the influencer market is going (particularly after the pandemic), the best use of a $50,000 marketing spend in 2021, and why it’s more important than ever to look at what is converting customers in real-time when it comes to advertising. We also talk about some of the more under-utilized platforms that are not only giving creators more control, but also allowing them to have a bigger piece of the viewer pie.

You'll learn:

  • Where Josh sees the influencer market moving, especially after COVID. (4:45)
  • The three components of a Facebook ad and how the relevance of these pieces is changing. (7:55)
  • Whether the Golden Age of influencers has reached its peak. (9:10)
  • Some of the new platforms that are giving creators more control. (15:50)
  • Where marketing money is best spent. (21:10)
  • Josh’s experience with brands and TikTok. (24:45)
  • Some of the up-and-coming or under-utilized platforms. (26:30)
  • How Gainfluence helps brands grow. (29:15)

Subscribe: iTunes | Stitcher

(With your host Andrew Youderian of eCommerceFuel.com and Josh Zhang of Gainfluence.com)

What Was Mentioned

Ideas Worth Sharing:


“If you know the basics of setting up a campaign, there’s not much more you can do.” – @joshlzhang
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“If you just focus on those three things and make those things convert, everything else is noise.” – @joshlzhang
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“Monetizing content is for a very small percentage of creators.” – @joshlzhang
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Image credit to Elf-Moondance from Pixabay.

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