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Theory Time: Why does the sunny weather kill retail sales?

For anyone who's been in retail for a long enough period, physical and ecommerce it is common knowledge that the sunny weather kills footfall and sales for everything but seasonal products (fans, aircon etc). While this is established I would like to here everyone's opinion on what it is about sunny weather that stops people spending and with the fact acknowledged do you adapt your store marketing based on predicted weather patterns.

submitted by /u/damonroe
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