Netflix Started Retail Outlet to sell Product and Merchandise Fashioned Off

Netflix has unveiled its first owned-and-operated retail outlet named to sell products and merchandise fashioned off its shows. As per a blog post, the e-store will sell exclusive and limited editions of "carefully selected high-quality apparel and lifestyle products" related to Netflix's shows regularly. Netflix, like some of its competitors (including Hulu and HBO Max), does not air commercials and relies on the monthly fees paid by its more than 200-million global subscribers. That’s where makes its entry.

Josh Simon, VP of consumer products at Netflix, says the streaming giant’s online store will sell exclusive The Witcher- and Stranger Things-themed merchandise, which will have the logos of these two shows, and new Netflix logo-wear from BEAMS, a Japanese fashion house.

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