I launched a grease fighting product not too long ago. My ads have been performing well but conversion from those ads are a flat 0. I drove about 1K people at 7 cents a click. I dont know if its just a bad product or if im not targeting the right people or if the sales page is just flat out bad. Im targeting women who are engaged shoppers, like deep frying, fried chicken, bacon, fried foods.
The only sales we've had, came from other more personal channels.
I would love any input/review of the site content.
best performing ad: https://fb.watch/v/2YLPlw1zv/
new ad im testing: https://fb.watch/v/1I594LiwE/